Programmes & Certifications

Curated learning journeys for strategic marketers.

From emerging practitioners to senior leaders, WhiteDayG courses combine live labs, coaching, and applied deliverables to ensure every lesson delivers momentum in the Irish marketplace.

16 Expert mentors bringing live case experience
4 Learning formats: live campus, hybrid, executive cohorts, bespoke

Each programme includes personalised coaching clinics, action reviews, and curated resources aligned to Irish market regulations and cultural nuances.

Signature Programmes

Core learning experiences carefully designed to reshape strategic thinking, creative execution, and analytical confidence.

Specialist Certifications

Focused intensives for emerging opportunities.

Shorter programmes dedicated to specific marketing capabilities that accelerate your ability to execute high-impact initiatives.

Content Intelligence Sprint

4 weeks · Live online

Design editorial systems, collaborative workflows, and performance dashboards that keep content teams aligned.

  • Editorial operations blueprint
  • Repurposing frameworks
  • Engagement quality metrics
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Customer Journey Analytics

5 weeks · Hybrid

Harness zero- and first-party data to craft actionable journey insights and focus marketing investments.

  • Data collection ethics for Irish audiences
  • Attribution models & KPI hierarchy
  • Journey orchestration frameworks
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Community Engagement Lab

3 weeks · Galway residency

Design citizen-led campaigns, local partnerships, and grassroots storytelling for place-based marketing impact.

  • Community co-creation techniques
  • Social and cultural insight mapping
  • Measurement of community programmes
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Need guidance?

Speak with a programme advisor.

Share your goals and we will tailor a learning plan aligned to your experience, team needs, and Ireland-based ambitions.